BrandED - consultants group: School, higher education, college, university, k-12 branding

Thanks to the increasing number of choices offered internal and external constituents, branding is now a part of all organization landscapes. Organizations understand that they all must now differentiate their institution from the competition in order to compete. But, most organizations are not sure how best to move forward. BrandED can provide the necessary steps.

BrandED’s new school approach helps organizations build their identities from the inside out. By engaging stakeholders in the brand development process and concentrate on the importance of establishing a verbal identity that aligns with your visual identity, all constituents can tell your story in an accurate, authentic, concise and consistent manner. BrandED also provides resources to help your organization develop and integrate your visual touch points.

In the past organizations have been encouraged to follow the traditional four Ps of marketing: product, place, price and promotion. They have changed their logos, created taglines and developed advertising campaigns. These tactics have met with mixed results. BrandED’s strategic six Cs of contemporary branding: connection, conversation, core values, collaboration, community and culture, helps organizations move beyond the four Ps of traditional marketing.

BrandED's new school approach to branding as an inside out process, fully engages your stakeholders, especially employees, in building your brand. BrandED's approach will align your internal culture with your external reputation, and position your organization for long-term sustainability.