Brand Papers and Speaking Engagements
The BrandED Consultants Group has published several papers and presented them at numerous conferences. Below is a link to the research papers and a list of upcoming and archived presentations.
An Academic Enterprise Approach to Higher Education Branding
Beyond Mad Men: It’s Time for Brand School
Internal Branding: A University’s Most Valuable Intangible Asset
Education Branding—Two Schools Thought
The Impact of Contemporary Social Issues on Brand Reputation and Enrollment, Southwestern Business Deans Association Annual Conference, Colorado Springs, CO, June 12, 2017.
Creating Greater Value for Brand YOU, Metropolitan State University, Denver, CO, October 9, 2015.
Design Thinking: A Systemic Approach to Herding Cats, University and College Design Association Design Summit, Indianapolis, IN, March 27, 2014. Presentation »
Career Sustainability via 21st Century Brand Strategies, Colorado Art Education Association Conference, Breckenridge, CO, October 27, 2012.
Friending, Sharing, Tweeting and Building Community: A Social Media Approach to Internal Communications and Employee Engagement, Strategic Internal Communications Conference, San Francisco, CA, October 5, 2011. Presentation »
Designing and Managing the Institutional Brand, International Cumulus Conference, Denver, CO, September 29, 2011.
Developing a Personal Brand Strategy to Enhance Your Life and Career, Communications Summit, University of Colorado, Boulder, CO, September 19, 2011.
Brand + Public Relations, Media Festival, Colorado State University, Fort Collins, CO, September 9, 2011.
How an Effective Brand Development Process Drives Enrollment Growth, ACT Enrollment Planners Conference, Chicago, IL, July 20-22, 2011. Presentation »
An Academic Enterprise Approach to Higher Education Branding: Finding Common Ground, Establishing Common Language and Ensuring Common Outcomes, International Thought Leaders in Brand Management Conference, Lugano, Switzerland, March 10-12, 2011. Presentation »
Building the Brand Called “YOU,” 2010 Symposium for the Marketing of Higher Education, San Diego, CA, November 7, 2010. Presentation »
Connecting Your School Mission and Brand Champions Through Social Media, NCEA National Conference, Minneapolis, MN, April 6, 2010. Presentation »
Internal Branding: The New Role for Higher Education Marketing Professionals, Symposium for the Marketing of Higher Education, American Marketing Association National Conference, Boston, MA, November 15, 2009.
Navigating the Academic Waters: Redesigning Your Role as Internal Brand Champion, UCDA National Conference, Seattle, WA, October 4, 2009.
Creating a Social Network of Enrollment Brand Champions: The La Salle University Experience, Noel-Levitz Conference on Student Recruitment, Marketing and Retention, San Antonio, TX, July 21-23, 2009.
From Chalk Board to Playing Field, NCEA National Conference, Anaheim, CA, April 15, 2009.
Personal Branding; Set Yourself Apart, University of Denver, March 24 & 31, 2009.
The Power of Blogs: Enhancing Your Brand and Positioning Yourself as an Indie Expert, Indie Arsenal, Denver, CO, March 12, 2009.
Internal Branding: Your Most Valuable Asset, Colorado American Marketing Association Professional Development Series, Denver, CO, February 17, 2009.
Round Table on Internal Branding, 2008 AMA Symposium for the Marketing of Higher Education, Chicago, IL, November 17, 2008.
Internal Branding: A University’s Most Valuable Intangible Asset, 4th International Colloquium of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group, Atlanta, GA, September 12-14, 2008.
A Sustainable Brand Strategy Determines the Right E-Marketing Solutions to Drive Enrollment - Noel-Levitz National Conference on Student Recruitment, Retention and Marketing, Chicago, IL, July 16, 2008.
Educational Branding, COSPRA Conference, Westminster, CO, April 25, 2008.
Branding: Latest Fad or Sustainability Strategy? - Cherry Creek Chamber of Commerce, Denver, CO, March 25, 2008.
Delivering Your School Mission Through an Effective Brand Strategy- NCEA Conference, Indianapolis, IN, March 26, 2008.
Becoming a Brand Champion on Your Campus- National Community College Recruitment and Marketing Conference, Cary, NC, February 11, 2008.
Branding: Latest Fad or Sustainability Strategy?- Colorado State University Denver Center, Denver, CO, November 29, 2007.
Discover or Rediscover, Your School’s Roots by Engaging in a Brand Audit Experience- University College Design Association International Conference, Toronto, Canada, September 29, 2007.
The World of Educational Branding - Swiss Federal Institute of Technology, Zurich, Switzerland, August 22, 2007.
Educational Branding- Two Schools of Thought - Noel-Levitz National Conference, Orlando, FL, July 11-13, 2007.
Developing and Implementing a Brand Positioning Platform for Extended Studies in the State of Colorado, CSU Denver, Denver, CO, May 10-11, 2007.
Developing a Catholic School Brand from the Inside Out - National Catholic Educational Association Conference, Baltimore, MD, April 12, 2007.
Internal Branding: the key to a successful brand strategy Symposium - Cary, NC, March 26-28, 2007.