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Branding Education

The following resources include case studies and best practices in branding. The companies highlighted in these publications are those that adhere to core values, cultures and traditions similar to institutions like yours. Along with BrandED, these resources will help you build a sustainable brand.

Suggested Readings

Atkin, Douglas. The Culting of Brands. London, England: Penguin Group, 2004.

Barlow, Janelle and Paul Stewart. Branded Customer Service. San Francisco, CA: Berrett-Koehler Publishing, 2004.

Bok, Derek. Universities in the Marketplace. Princeton, NJ: Princeton University Press, 2003.

Durkin, Dianne Michonski. The Loyalty Advantage. New York, NY: American Management Association, 2005.

Foley, John. Balanced Brand. San Francisco, CA: Jossey- Bass, 2006.

Frankel, Alex. Word Craft. New York, NY: Crown Publishers, 2004.

Gilbreath, Robert D. Compel. Hoboken, NJ: John Wiley & Sons, Inc., 2007.

Gould, Eric. The University in a Corporate Culture. New Haven, CT: Yale University Press, 2003.

Hatch, Mary Jo and Majken Schultz. Taking Brand Initiative. San Francisco, CA: Jossey-Bass, 2008.

Horn, Sam. POP!. London, England: Penguin Books. Ltd., 2006.

Ind, Nicholas. Living the Brand. London, England: Kogan Page Ltd., 2004.

Jaffe, Joseph. Join the Conversation. Hoboken, NJ: John Wiley & Sons, Inc., 2007.

Jaffe, Joseph. Life After the 30-Second Spot. Hoboken, NJ: John Wiley & Sons, 2005.

Kirp, David. Shakespeare, Einstein and the Bottom Line. Cambridge , MA: Harvard University Press, 2003.

LePla, Joseph, Susan Davis, and Lynn Parker. Brand Driven. London, England: Kogan Page Limited, 2003.

Levine, Michael. A Branded World. Hoboken, New Jersey: John Wiley & Sons, 2003.

Lindstrom, Martin. Brand Child. London, United Kingdom: Kogan Page, Ltd., 2003.

Lindstrom, Martin. Brand Sense. New York, NY: Free Press, 2005.

Michelli, Joseph A. The Starbucks Experience. New York, NY: McGraw Hill, 2007.

Milligan, Andy. Brand It Like Beckham. London, UK: Cyan Communications, 2004.

Moore, John. Tribal Knowledge. Chicago, IL: Kaplan Publishing, 2006.

Morgan, Adam. Eating the Big Fish. Hoboken, NJ: John Wiley and Sons Inc., 1999.

Morgan, Adam. The Pirate Inside. Hoboken , NJ : John Wiley and Sons Inc., 2004.

Neumeier, Marty. The Brand Gap. Indianapolis, IN: New Riders Publishing, 2003.

Olins, Wally. On Brand. New York, NY: Thames & Hudson, 2003.

Perry, Alicia. Before the Brand. New York, NY: McGraw-Hill, 2003.

Post, Karen. Brain Tattoos. New York, NY: Amacon, 2005.

Sartain, Libby and Mark Schumann. Brand from the Inside. San Francisco, CA: Jossey-Bass, 2006.

Schmidt, Klaus and Chris Ludlow. Inclusive Branding. New York, NY: Palgrave Macmillan, 2002.

Schroeder, Jonathan E. and Miriam Salzar-Morling. Brand Culture. New York, NY, 2006.

Sernovitz, Andy. Word of Mouth Marketing. Chicago, IL: Kaplan Publishing, 2006.

Vinjamuri, David. Accidental Branding. Hoboken, NJ: John Wiley & Sons, Inc., 2008.

Wipperfurth, Alex. Brand Hijack. London, England: Penguin Press, 2005.

Wreden, Nick. Profit Brand. London, United kingdom: Krogen Page Limited, 2005.

Yastrow, Steve. Brand Harmony. New York, NY: Select Books, Inc., 2003.

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