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Branding Process

BrandED believes it is important to honor the history and traditions of your organization, while creating a brand positioning strategy that allows your institution to place itself in a modern context. With that in mind, BrandED provides forward-thinking methodologies that helps your organization move beyond the traditional four Ps of marketing—product, place, price and promotion—to BrandED's more contemporary and relevant, six Cs of branding—connection, conversation, core values, collaboration, community and culture.

BrandED's process connects stakeholders and provides opportunities for them to have a conversation about your organization’s core values, encourages collaboration across departments, builds community, and creates a culture that defines your identity and reputation. Our process of internal and external brand building, establishes buy-in from your constituents, creates a verbal and visual identity, and ensures long-term sustainability for your organization.

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