Six Cs of Branding

The BrandED Consultants Group provides forward-thinking methodologies that helps organizations move beyond the worn out four Ps of marketing—product, place, price and promotion.

BrandED’s contemporary and more relevant, six Cs of branding:

• Core values
• Connection
• Conversation
• Collaboration
• Community
• Culture

In the 21st century brands are expected to stand for something, be transparent and create ways for stakeholders to connect. BrandED helps organizations do so, and ensures their stakeholders are provided with effective ways to engage in conversations and collaborate throughout the brand development process and beyond. The result is a community and culture that lives the brand.