Branding Education

The following resources include case studies and best practices in branding. The companies highlighted in these publications are those that adhere to core values, cultures and traditions similar to institutions like yours. Along with BrandED, these resources will help you build a sustainable brand.

Suggested Readings

Adamson, Alan. Brand Digital. New York, NY: Palmgrave MacMilan, 2008.

Atkin, Douglas. The Culting of Brands. London, England: Penguin Group, 2004.

Barlow, Janelle and Paul Stewart. Branded Customer Service. San Francisco, CA: Berrett-Koehler Publishing, 2004.

Bhargava, Rohit. Personality Not Included. New York, NY: McGraw-Hill, 2008.

Birla, Madan. FedEx Delivers. Hoboken, NJ: John Wiley & Sons, 2005.

Bok, Derek. Universities in the Marketplace. Princeton, NJ: Princeton University Press, 2003.

Branson, Richard. Business Stripped Bare, London, England: Virgin Books, 2008.

Breakenridge. Deirdre. PR 2.0, Upper Saddle River, NJ: Pearson Education, Inc., 2008.

Chaney, Paul. The Digital Handshake. Hoboken, NJ: John Wiley & Sons, 2009.

Comm, Joel. Twitter Power. Hoboken, NJ: John Wiley & Sons, 2009.

Durkin, Dianne Michonski. The Loyalty Advantage. New York, NY: American Management Association, 2005.

Dushinski, Kim. The Mobile Marketing Handbook. Medford, NJ: Cyber Age Books, 2009.

Evans, Dave. Social Media Marketing. Indianapolis, IN: Wiley Publishing, 2008.

Foley, John. Balanced Brand. San Francisco, CA: Jossey- Bass, 2006.

Frankel, Alex. Word Craft. New York, NY: Crown Publishers, 2004.

Gilbreath, Robert D. Compel. Hoboken, NJ: John Wiley & Sons, Inc., 2007.

Gillin, Paul. Secrets of Social Media Marketing. Indianapolis, IN: Quill Driver Books, 2009.

Gobe, Marc. Citizen Brand. New York, NY: Allworth Press, 2002.

Godin, Seth. Meatball Sundae, New York, NY: Portfolio, 2008.

Godin, Seth. Tribes, New York, NY: Portfolio, 2009.

Gould, Eric. The University in a Corporate Culture. New Haven, CT: Yale University Press, 2003.

Harfoush, Rahaf. Yes We Did. Berkeley, CA: New Riders, 2009.

Hatch, Mary Jo and Majken Schultz. Taking Brand Initiative. San Francisco, CA: Jossey-Bass, 2008.

Horn, Sam. POP!. London, England: Penguin Books. Ltd., 2006.

Holzer, Steven. Facebook Marketing, USA: Que Publishing, 2009.

Ind, Nicholas. Living the Brand. London, England: Kogan Page Ltd., 2004.

Jaffe, Joseph. Join the Conversation. Hoboken, NJ: John Wiley & Sons, Inc., 2007.

Jaffe, Joseph. Life After the 30-Second Spot. Hoboken, NJ: John Wiley & Sons, 2005.

Kawasaki. Guy. Reality Check. New York, NY: Portfolio, 2008.

Kerner, Noah and Gene Pressman. Chasing Cool, New York, NY: Atria Books, 2007.

Kirp, David. Shakespeare, Einstein and the Bottom Line. Cambridge , MA: Harvard University Press, 2003.

LePla, Joseph, Susan Davis, and Lynn Parker. Brand Driven. London, England: Kogan Page Limited, 2003.

Levine, Michael. A Branded World. Hoboken, New Jersey: John Wiley & Sons, 2003.

Lindstrom, Martin. Brand Child. London, United Kingdom: Kogan Page, Ltd., 2003.

Lindstrom, Martin. Buyology, New York, NY: Doubleday, 2008.

Lindstrom, Martin. Brand Sense. New York, NY: Free Press, 2005.

Martin, Neale. Habit, Upper Saddle River, NJ: Pearson Education, Inc., 2008.

Michelli, Joseph. The New Gold Standard. New York, NY: McGraw-Hill, 2008.

Michelli, Joseph A. The Starbucks Experience. New York, NY: McGraw Hill, 2007.

Miller, Michael. YouTube for Business. Indianapolis, IN: Que, 2009.

Milligan, Andy. Brand It Like Beckham. London, UK: Cyan Communications, 2004.

Mooney, Kelly. The Open Brand, Berkeley, CA: New Riders, 2008.

Moore, John. Tribal Knowledge. Chicago, IL: Kaplan Publishing, 2006.

Morgan, Adam. Eating the Big Fish. Hoboken, NJ: John Wiley and Sons Inc., 1999.

Morgan, Adam. The Pirate Inside. Hoboken , NJ : John Wiley and Sons Inc., 2004.

Neumeier, Marty. The Brand Gap. Indianapolis, IN: New Riders Publishing, 2003.

Neumeier, Marty. The Designful Company. Berkeley, CA: New Riders, 2009.

Neumeier, Marty. Zag, Indianapolis, IN: New Riders, 2007.

Olins, Wally. On Brand. New York, NY: Thames & Hudson, 2003.

Perry, Alicia. Before the Brand. New York, NY: McGraw-Hill, 2003.

Post, Karen. Brain Tattoos. New York, NY: Amacon, 2005.

Sartain, Libby and Mark Schumann. Brand for Talent. San Francisco, CA: John Wiley & Sons, Inc.

Sartain, Libby and Mark Schumann. Brand from the Inside. San Francisco, CA: Jossey-Bass, 2006.

Schmitt, Bernd H. Big Think Strategy. Boston MA: Harvard Business School Press, 2007.

Schmidt, Klaus and Chris Ludlow. Inclusive Branding. New York, NY: Palgrave Macmillan, 2002.

Schroeder, Jonathan E. and Miriam Salzar-Morling. Brand Culture. New York, NY, 2006.

Scott, David Meerman. The New Rules for Marketing & PR, Hoboken, NJ: John Wiley & Sons Inc., 2007.

Sernovitz, Andy. Word of Mouth Marketing. Chicago, IL: Kaplan Publishing, 2006.

Vinjamuri, David. Accidental Branding. Hoboken, NJ: John Wiley & Sons, Inc., 2008.

Walker, Rob. Buying In. New York, NY: Random House, 2008.

Weber, Larry. Marketing to the Social Web, Hoboken, NJ: John Wiley & Sons Inc., 2007.

Wipperfurth, Alex. Brand Hijack. London, England: Penguin Press, 2005.

Wreden, Nick. Profit Brand. London, United kingdom: Krogen Page Limited, 2005.

Yastrow, Steve. Brand Harmony. New York, NY: Select Books, Inc., 2003.