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Branding Specialists
We are thought leaders in brand development, research, strategic planning, communications, marketing, new media, enrollment and development. Our consultants have the appropriate mix of expertise in education, government, business and non-profit brand building. We help our client partners be aware of, understand, embrace, implement and manage best practices in brand development.
Leading Team BrandED
Rex Whisman, Principal
Rex Whisman is a recognized thought leader in brand building and known as a cultural change agent. As the former assistant vice chancellor for communications and marketing at the University of Denver, Rex led one of the groundbreaking approaches to educational branding. He now brings his expertise in identity building to other organizations. Rex possesses an international perspective to brand development, having conducted speaking engagements at state, national and international conferences in Australia, Canada, Europe and the United States.
Rex Whisman is a member of the Academy of Marketing and past vice president for brand management of the Colorado Chapter of the American Marketing Association, and holds an M.S. in communications management and a B.A. in history, both from Colorado State University. Rex is the author of the popular Brand Champions Blog.
E-mail Rex at info@BrandEDus.net
Communications Specialist:
Tamara Chapman
Tamara Chapman is an expert writer and BrandED’s communications specialist. Her ability to crystallize educational marketing language is exemplary. Tamara has worked with a number of organizations including the Colorado Department of Regulatory Agencies, Archdiocese of Northern Colorado Catholic Schools, University of Denver and others. Tamara successfully creates educational marketing language that is authentic, compelling and concise. Her expertise has played a significant role for numerous successful educational branding and marketing projects that have proved differentiated and sustainable. Tamara earned her M.A. in European History from the University of Texas-Austin and her B.A. in Journalism from the University of Texas-El Paso.
Creative Consultant:
Jim Good
Jim Good is an accomplished graphic designer, with over twenty-five years of experience. He specializes in identity, brand strategy and visual communications. With extensive experience managing projects and delivering audience-driven communications, he has worked with several Fortune 500 companies, including American Airlines, Texas Instruments and Haggar Clothing Co. To strengthen and enhance brand awareness, Jim has collaborated with a number of interdisciplinary teams focused on creating innovative and customer-centered communications. Jim has owned a successful design business and overseen efficient in-house operations, most recently as director of creative and brand at the University of Denver.
Research Principal & Web Consultant:
Karen Harolds
Karen Harolds has conducted primary and secondary research for corporations and nonprofits including problem definition, research design, defining data sources, sample sizes and conclusive reporting. She has experience in qualitative and quantitative research methodologies. Scope of projects have included customer satisfaction/switching intentions, brand loyalty, and new product testing. Karen also has extensive experience in integrated marketing communications including PR and graphic design. She has helped clients with web design, usability, development and seo. Karen earned her M.S. in Marketing from the University of Colorado Denver, her B.F.A. in Graphic Design from Colorado State University and her Webmaster certification rom NACSE.
Emerging Media Specialist:
Erik Jeffries
Erik Jeffries is a dedicated advertising, design, marketing and media professional with over 15 years of agency and client-side experience. He has been widely recognized for his work with award-winning creative teams, implementing measurably effective social media programs and a passion for design, marketing and music. Erik’s focus on branding can be traced through his experiences working with top advertising agencies, design firms, in-house creative teams, brand and design strategists and interactive developers. His list of clients range from leading fashion brands, to higher education and more. Erik has served on several industry-related trade association board-of-directors and committees.
Lead Creative Consultant:
Martin Mendelsberg
Martin Mendelsberg is a lead creative consultant for BrandED. His training and background synthesizes strategic planning, graphic design, music, and fine arts. In order to solve problems in business environments, Martin seeks relationships between a range of disciplines including mathematics and the sciences. He has developed visual identities for the Colorado Department of Regulatory Agencies, Archdiocese of Northern Colorado Catholic Schools and Rocky Mountain College of Art & Design. He has exhibited internationally in Australia, Canada, China, Germany and New Zealand. His work is in the permanent collection at Yale University. Martin earned his M.F.A. from the University of Denver and his B.F.A. from Minneapolis College of Art & Design.