What We Believe

The BrandED consultants group philosophy is founded on innovation in branding. Our mantra is: engage stakeholders in the brand development process. We believe that contemporary strategies build sustainable brands. The BrandED consultants group is a progressive research, strategic and design team driven by a fresh, inside out approach to identity building through branding. BrandED provides colleges, universities, school districts, government agencies and businesses the necessary resources and guidance to devise, build and evaluate sustainable brands.

Mission

BrandED helps organizations understand that the value of building a sustainable brand is based on their mission, core values and stakeholder engagement.

Our Core Values

BrandED:

• Respects all constituents
• Adheres to ethical business practices
• Ensures results-oriented success
• Believes in fresh approaches to brand building

The BrandED Difference

By providing a fresh inside out approach to branding, BrandED offers a team-based alternative to other brand development firms, marketing companies and advertising agencies who have for decades focused on new logo design, publications revision and generating cute taglines. Authentic branding guided by BrandED, goes beyond these “old school” tactics by engaging all stakeholder groups in the process. BrandED coaches organizations to build their brands from the inside out. BrandED trains organizations to think of their brand first as a noun—a distinctive name, and then as a verb—the actions making their name memorable. BrandED concentrates on developing an internal culture that aligns with an institution’s external reputation, and a verbal identity that aligns with the institution’s visual identity.