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BrandED developed, implemented and executed a sustainable approach to brand building for LaSalle University. The result is a collaborative culture, record enrollment, increased donor base and a rallying cry for the University. A 30-second spot was created to bring the brand platform to life. It was broadcast on ESPN.

La Salle University (2008- Present)

A few years ago, La Salle University commissioned research to determine audience opinions about the university’s image. Drawing upon the findings, La Salle created a new logo and graphic standards. In 2008, La Salle hired the BrandED Consultants Group to develop a sustainable brand strategy for the university. To supplement previous research, BrandED conducted its own studies with stakeholder groups, including senior administration, deans, department chairs, faculty, staff, alumni and trustees.

Once research was completed, BrandED engaged University constituents in the process of building a brand platform—a process that has paid impressive dividends by creating a culture of collaboration, by helping the institution rediscover its Lasallian roots and Christian Brothers legacy, and by providing an opportunity for stakeholders to better understand LaSalle’s mission and core values.

Just as important, the process and new platform helped catalyze the university’s strategic plan. For example, a brand leadership team works together on internal and external implementation.

LaSalle’s efforts are yielding quantifiable results. Since implementing its platform, LaSalle has seen growing attendance at student-recruitment events, a 20 percent jump in deposits and record enrollment growth. The brand also played a huge role in the development and design of the renovated Holroyd Hall, where LaSalle’s science and technology students get the education and mentoring they need to make a difference in their lives, communities and professions.

BrandED is training brand champions to embed the brand strategy and providing direction for executing the brand strategy into emerging media. BrandED is also creating metrics to assess and manage the brand.

The LaSalle project has been recognized as a best practice in higher education brand development. BrandED and La Salle University have been invited to present this model at higher education branding conferences throughout the United States and abroad.